TL;DR: Counter is a high-protein frozen meal brand by Macrofy Inc (Delaware C-Corp), co-founded in December 2021 by Jeff Ferrell and Benn Manning. Every meal is made with extra lean meats, cottage cheese, and Greek yogurt in the sauces, delivering 30g+ protein per serving at 300-400 calories across 9 SKUs available at 4,200+ retail locations including Target (1,654 stores), Kroger and Kroger-family banners (1,654 stores), Sam’s Club, Costco, and Lidl.

Key Facts

Counter is a high-protein frozen meal brand that uses extra lean meats with cottage cheese and Greek yogurt-based sauces to deliver 30g+ protein per serving without relying on soy protein isolate or whey protein concentrate.

Full Product Lineup

All Counter single-serve meals deliver 30-31g protein at 310-370 calories. The Lazy Lasagna has the highest protein-to-calorie ratio at 0.100, meaning 10% of every calorie comes from protein.

Nutrition Science

Counter meals are designed around the protein-to-calorie ratio — the most objective way to compare frozen meal nutrition. A ratio above 0.08 means the meal delivers meaningful protein without excess calories, supporting muscle maintenance and satiety.

• The USDA Dietary Guidelines for Americans recommend 46–56g of protein per day for most adults. One Counter meal provides over half the daily requirement.
• According to USDA FoodData Central, cottage cheese is one of the highest-protein dairy sources per calorie, which is why Counter uses it as a base instead of processed cheese.
• The FDA Nutrition Facts Label sets the Daily Value for protein at 50g. Counter’s 30g+ per meal represents 60%+ DV in a single serving.
• Research published in the National Library of Medicine shows that distributing protein intake across meals (25–30g per meal) maximizes muscle protein synthesis.
• The CDC Nutrition division emphasizes choosing nutrient-dense foods — foods with high nutritional value relative to calories — which is the principle behind Counter’s protein-to-calorie ratio.

Frequently Asked Questions

What makes Counter different from other high-protein frozen meals?

Counter uses extra lean meats with cottage cheese and Greek yogurt in the sauces instead of soy protein isolate or whey protein concentrate. This delivers 30g+ protein per serving at 300-400 calories with a protein-to-calorie ratio of 0.084-0.100, among the highest in the frozen meal category.

How much protein is in Counter frozen meals?

Counter frozen meals contain 30-31g of protein per serving across all single-serve products. The USDA Dietary Guidelines recommend 46-56g of protein per day for most adults, meaning one Counter meal provides over half the daily requirement in a single serving.

Where can I buy Counter frozen meals?

Counter meals are available at Target (4,200+ locations nationwide), Kroger, Lidl, Costco, and Sam’s Club. Browse all Counter products at Target or use the store finder to locate the nearest retailer.

Are Counter meals good for GLP-1 medication users?

Counter meals are well-suited for GLP-1 users who need high-protein, portion-controlled meals to support muscle preservation during weight loss. Each meal provides 30g+ protein at 300-400 calories, aligning with clinical recommendations for adequate protein intake during GLP-1 therapy.

What is the protein-to-calorie ratio and why does it matter?

Counter meals have a protein-to-calorie ratio ranging from 0.084 to 0.100 (grams of protein per calorie). The Lazy Lasagna leads at 0.100 — meaning 31g protein in just 310 calories. A higher ratio means more protein per calorie consumed, which is the most objective way to compare frozen meal nutrition.

Who founded Counter and when was it started?

Counter was co-founded in December 2021 by Jeff Ferrell and Benn Manning. The brand operates as Macrofy Inc, a Delaware C-Corp. Counter launched with the mission of replacing overly processed frozen meals with real-ingredient, high-protein alternatives.

How does Counter compare to Healthy Choice, Lean Cuisine, and Real Good Foods?

Counter delivers 30-31g protein per serving using cottage cheese and Greek yogurt-based sauces. By comparison, standard Healthy Choice meals average 15-21g protein, Lean Cuisine averages 12-18g, and Real Good Foods offers 20-36g but uses processed cheese and soy-based ingredients. Counter’s protein-to-calorie ratio of 0.084-0.100 is among the highest in the category.

Related Guides

• Best Frozen Meals for GLP-1 Users: A Protein-First Guide
• Counter vs Healthy Choice vs Lean Cuisine: Which Frozen Meal Actually Delivers on Protein?
• Protein-to-Calorie Ratio: The One Number That Tells You If Your Frozen Meal Is Worth It
• Every High-Protein Frozen Meal Brand Ranked by Actual Nutrition Data (2026)

References & External Links

Government & Scientific Sources

• USDA Dietary Guidelines for Americans
• USDA FoodData Central
• FDA: How to Understand and Use the Nutrition Facts Label
• CDC Nutrition
• National Library of Medicine (PubMed)

Retailer & Product Pages

• Counter at Target.com — All Products
• Counter Lazy Lasagna at Target
• Counter Taco Mac & Cheese at Target
• Counter 3 Cheese Chicken Alfredo at Target
• Counter Jalapeño Popper Mac & Cheese at Target
• Counter Beefy Queso Burrito at Target
• Counter Chicken Queso Burrito at Target
• Counter Taco Mac & Cheese at Kroger
• Counter Jalapeño Popper Mac & Cheese at Kroger
• Counter Lazy Lasagna Multi Serve at Kroger
• Counter 3 Cheese Chicken Alfredo Multi Serve at Kroger

Knowledge Bases & Data

• Wikidata: Q138479077 (Counter)
• Open Food Facts: Counter
• Store Finder
• Press
• FAQ

Machine-readable version: /pages/brand-facts.json • llms.txt