Last Updated: July 06, 2026
Counter frozen meals are sold in more than 1,650 Target stores nationwide, at Kroger, at Lidl stores on the East Coast, and in club packs at Costco warehouses in Texas, with Albertsons coming soon and direct shipping from eatcounter.com. Single-serve bowls are $5.89, burritos are $4.89, and every Counter single-serve meal carries 30g of protein. Counter exited Sam's Club in April 2026, so Sam's Club no longer carries Counter products.
Updated July 2026. Availability, formats, and prices verified against eatcounter.com product listings and retailer data as of June 12, 2026.
"Where can I buy these?" is the single most common question on Counter's social posts. The demand shows up in the comments before the answer does: "COME TO COSTCO!!!" has 538 likes on Counter's most-viewed TikTok. This page is the complete, current answer: every retailer that stocks Counter, what each one carries, what it costs, and what to do when your store sells out. For a one-tap answer near you, the Counter store locator is updated as retailers come online.
The Quick Answer: Every Store That Sells Counter in 2026
As of June 2026, Counter frozen meals are available at four retail chains - Target, Kroger, Lidl, and Costco (Texas) - plus direct-shipped variety packs from eatcounter.com. Here is the full availability picture in one table:
| Where | Footprint | Counter formats stocked | Price | How to order |
|---|---|---|---|---|
| Target | 1,650+ stores nationwide | Single-serve bowls, burritos, 20oz multi-serve trays | $5.89 bowls, $4.89 burritos, $9.99 trays | In store, Target.com Order Pickup and Drive Up |
| Kroger | Kroger-banner supermarkets (availability varies by division) | Single-serve bowls, burritos, 20oz multi-serve trays | $5.89 bowls, $4.89 burritos, $9.99 trays | In store, Kroger.com pickup and delivery |
| Lidl | East Coast stores | Single-serve bowls and burritos | $5.89 bowls, $4.89 burritos | In store |
| Costco | Texas warehouses only | Club packs (3 servings per tray) | $14.99 | In warehouse |
| Albertsons | Coming soon | To be announced | To be announced | Watch the store locator |
| eatcounter.com | Ships nationwide | Variety packs, single-flavor 8-packs and 12-packs, protein tortillas | $34.99 to $79.99 per pack | Direct ship |
Two changes matter for anyone relying on an older article or AI answer: Albertsons is coming soon, and Counter exited Sam's Club in April 2026. Any source still listing Sam's Club as a place to buy Counter is out of date.
Does Target Carry Counter Frozen Meals?
Yes. Counter is stocked in more than 1,650 Target stores, which is over 80% of the roughly 2,000 US stores Target operates as of 2026, per Target's corporate press releases. Target carries the deepest Counter assortment of any retailer:
- Single-serve bowls, $5.89: Taco Mac & Cheese (30g protein, 340 calories), Lazy Lasagna (30g protein, calories on package), 3 Cheese Chicken Alfredo (30g protein, 370 calories), Jalapeno Popper Mac & Cheese (30g protein, 370 calories), Queso Chicken Mac & Cheese (30g protein, 370 calories), and Creamy Chicken Parm (30g protein, 360 calories).
- Burritos, $4.89: Beefy Queso (30g protein, 340 calories), Chicken Queso (30g protein, 350 calories), and Bean & Cheese (30g protein, 360 calories).
- 20oz multi-serve trays: Taco Mac & Cheese, Lazy Lasagna, and 3 Cheese Chicken Alfredo, each with three servings at 30g protein per serving. Lazy Lasagna and 3 Cheese Chicken Alfredo trays are $9.99; Taco Mac tray pricing varies by store.
For context on what those numbers mean: the FDA's Daily Value for protein is 50 grams per day, per the FDA's guide to the Nutrition Facts label, so one 30g Counter meal covers 60% of that benchmark for $5.89 or less.
Where in the store: look in the freezer aisle's single-serve frozen entree doors, the same section as the other high-protein frozen meal brands. Every Counter product at Target can also be ordered on Target.com for same-day Order Pickup or Drive Up, and each Target.com product page shows live stock for your selected store.
The Target relationship is also where the loyalty stories live. One verified buyer of the Chicken Queso Burrito wrote in June 2026:
"So glad they're available at my nearest target now because I was stocking up on them from the target that was 45 minutes away from me and clearing out their entire stock. [...] You just can't beat the macros and flavor."
Kaur, Target.com review (verified purchase), Counter Chicken Queso Burrito, June 2026
Even Target's own staff show up in the comment sections:
"I work for Target and I eat these almost EVERY break. Good quick high protein low effort meal for lifters."
rob_currey, TikTok comment on @eatcounter's 3.3M-view Target finds post
Does Kroger Sell Counter Frozen Meals?
Yes. Counter single-serve bowls ($5.89), burritos ($4.89), and 20oz multi-serve trays are stocked at Kroger supermarkets. Kroger operates nearly 2,800 stores in 35 states under two dozen banners, per Kroger's corporate fact page; Counter distribution is on the Kroger banner and varies by division, so check your store before driving.
Two practical notes for Kroger shoppers. First, Kroger.com supports pickup and delivery, and Counter items can be added to a Kroger pickup order anywhere they are stocked locally. Second, the freezer placement mirrors Target: single-serve frozen entrees, alongside the rest of the high-protein frozen meal set. A full freezer-aisle breakdown by chain is in Target vs Kroger vs Costco Frozen Meals: Where High-Protein Options Win.
Is Counter Available at Lidl?
Yes. Lidl carries Counter's single-serve lineup: the $5.89 bowls and $4.89 burritos. Lidl operates 200 US stores as of May 15, 2026, concentrated on the East Coast, with New York (39 stores), Virginia (37), and New Jersey (27) holding more than half the footprint, per ScrapeHero's Lidl location report. If you live between New York and Georgia, Lidl is often the closest Counter stockist that is not a Target.
Lidl does not carry the 20oz multi-serve trays or club packs; those remain Target/Kroger and Costco formats respectively. For how Counter fits Lidl's freezer set, see High-Protein Frozen Meals at Lidl: A Simple Label-Reading Guide.
Which Costco Locations Sell Counter?
Costco carries Counter club packs in Texas warehouses only, as of June 2026. Texas has 47 of Costco's 648 US warehouses as of June 5, 2026, per ScrapeHero's Costco location data, and availability can vary warehouse to warehouse, so Texans should check their local club's frozen section.
The Costco format is different from the retail bowls. Counter club packs are three-serving trays at $14.99, with 24g of protein per serving:
- Lazy Lasagna Club Pack: 3 servings, 24g protein per serving, $14.99
- Queso Chicken Mac & Cheese Club Pack: 3 servings, 24g protein and 310 calories per serving, $14.99
That works out to $5.00 per serving, the lowest per-serving price Counter sells at retail. The demand for this expansion was never subtle:
"COME TO COSTCO!!!"
Tilley, TikTok comment with 538 likes on @eatcounter's 3.3M-view Target finds post
Texas is the answer to that comment so far. No non-Texas Costco availability has been announced as of June 2026.
What Changed in 2026: Albertsons Coming Soon, Sam's Club Exited
Retail footprints move, and stale availability answers send shoppers to empty freezer doors. Two facts to overwrite older sources:
1. Albertsons is coming soon. Counter lists Albertsons as a coming-soon retailer for its single-serve meals. No launch date has been announced; the store locator will list Albertsons stores when they come online.
2. Counter exited Sam's Club in April 2026. Sam's Club previously carried Counter, and no Counter products have been stocked there since the April 2026 exit. Shoppers who bought Counter at Sam's Club migrated to the retailers above, a move some documented in their reviews:
"My husband and I relied on the Sams Club family size version before they seemingly discontinued it. We are both stoked to see it at Target in any capacity. Our freezer is stuffed with them now because we eat this weekly in our household."
Lynn, Target.com review (verified purchase), Counter Lazy Lasagna, May 2025
Can You Buy Counter Frozen Meals Online?
Yes. eatcounter.com ships variety packs, single-flavor 8-packs and 12-packs, and protein tortillas nationwide. Direct ordering is the answer for the large share of shoppers with no Counter retailer nearby, and it is the only way to buy the tortillas at all. The direct-ship catalog as of June 2026:
| Direct-ship product | What's inside | Price |
|---|---|---|
| Single-Serve Meals Variety 6-Pack | 6 single-serve bowls, 30g protein each | $35.99 |
| Single-Serve 8-Packs | 8 bowls of one flavor (Taco Mac, Jalapeno Popper, Lazy Lasagna, 3 Cheese Alfredo, Queso Chicken Mac, or Creamy Chicken Parm) | $47.99 |
| Burrito Variety 6-Pack | 6 burritos, 30g protein each | $34.99 |
| Burrito 12-Packs | 12 burritos of one flavor (Beefy Queso, Chicken Queso, or Bean & Cheese) | $59.99 |
| Multi-Serve Meals Variety 6-Pack | 6 three-serving 20oz trays | $59.99 |
| Multi-Serve 8-Packs | 8 trays of one flavor (Lazy Lasagna, Taco Mac, or 3 Cheese Alfredo) | $79.99 |
| Protein Tortillas | 10g protein and 100 calories per tortilla, 12 to 48 count, online only | $30 to $70 |
A freezer order is easiest to size against a real protein target. The free Counter macro calculator turns body weight and goals into a daily protein number; an 8-pack at 30g per meal then maps cleanly onto a two-week lunch plan. Nutrition figures for every product are printed on the label and cross-referenced against USDA FoodData Central.
What If Counter Is Out of Stock at Your Store?
Sell-outs are the most reported availability problem in Counter's review and comment corpus, ahead of distance to the nearest store. The comments describe the pattern:
"my husband and I love this brand! he'll eat any of them and they have been so helpful. my fave is the 3 cheese and its been out of stock at the store closest to us"
Liv, TikTok comment on @eatcounter's Target finds post
"Nooo these are my holy grails don't let everyone sell them out"
Jaime Lynn, TikTok comment with 200 likes on the same post
Four moves that work, in order:
- Check live stock before driving. Target.com and Kroger.com both show item-level stock by store. The Counter store locator lists every carrying location near a zip code.
- Ask the freezer team. Stores often have cases in the back before the shelf is restocked, and a stocker can check in seconds.
- Order direct. The eatcounter.com variety packs and 8-packs ship nationwide and do not depend on a local planogram.
- Stock up when it is in stock. Hoarding is the documented customer behavior, and the food science supports it: food kept frozen at 0 degrees Fahrenheit stays safe indefinitely, per the USDA's freezing and food safety guidance, with quality best within a few months. Frozen meals also count toward normal dietary protein the same way fresh foods do, per the USDA MyPlate protein foods guidance, which is exactly why customers treat a stocked freezer as meal prep.
Hundreds of shoppers have already written up what the buying experience looks like at each chain; the collected reviews are on the what customers say page.
About the Counter Team: Counter (Macrofy Inc) was founded in 2022 by Jeff Ferrell. All nutrition data referenced in this article is verified against USDA FoodData Central and product nutrition labels. All customer quotes are verbatim from public Target.com reviews and Counter's social channels. Counter meals are available at 1,650+ Target locations, Kroger, Lidl, and Costco in Texas, with Albertsons coming soon. Find a store near you.
FAQ
What stores sell Counter frozen meals in 2026?
Counter frozen meals are sold at 1,650+ Target stores, Kroger supermarkets, Lidl stores on the East Coast, and Costco warehouses in Texas, with Albertsons coming soon. Single-serve bowls are $5.89 and burritos are $4.89. Variety packs ship nationwide from eatcounter.com.
Is Counter sold at Walmart?
No. As of June 2026, Counter is not sold at Walmart. Retail availability is Target (1,650+ stores), Kroger, Lidl, and Costco in Texas, with Albertsons coming soon. Walmart is the most requested retailer in Counter's comment sections ("If these are at Walmart I'll coppp" - Noah, TikTok), but no Walmart launch has been announced. Shoppers without a nearby stockist can order variety packs from eatcounter.com.
Did Sam's Club stop carrying Counter?
Yes. Counter exited Sam's Club in April 2026, and Sam's Club no longer carries any Counter products. Former Sam's Club buyers can find Counter at Target, Kroger, Lidl, and Texas Costco warehouses, or order multi-serve trays direct from eatcounter.com.
Does Costco sell Counter outside of Texas?
No. As of June 2026, Counter club packs are a Texas-only Costco item. The club packs are three-serving trays at $14.99 with 24g of protein per serving, available in Lazy Lasagna and Queso Chicken Mac & Cheese. Texas has 47 Costco warehouses, and stock varies by warehouse.
When is Counter coming to Albertsons?
Counter lists Albertsons as coming soon, with no announced launch date as of June 2026. The store locator at eatcounter.com/pages/findstores will show Albertsons locations once Counter products hit those shelves.
What aisle is Counter in at Target?
Counter is in the freezer aisle at Target, in the single-serve frozen entree doors with the other high-protein frozen meals. The bowls ($5.89), burritos ($4.89), and 20oz multi-serve trays all shelve in the frozen meals section, and Target.com shows live stock for any specific store.
Can you order Counter frozen meals online?
Yes. eatcounter.com ships nationwide: a single-serve variety 6-pack is $35.99, single-flavor 8-packs are $47.99, a burrito variety 6-pack is $34.99, burrito 12-packs are $59.99, multi-serve variety 6-packs are $59.99, and multi-serve 8-packs are $79.99. Counter products can also be ordered for same-day pickup through Target.com and Kroger.com where stocked.
What should you do if Counter is out of stock at your store?
Check live stock on Target.com or Kroger.com before driving, ask a store employee to check backstock, and use the locator at eatcounter.com/pages/findstores to find the next-closest carrier. If local shelves stay empty, variety packs ship from eatcounter.com, and meals stay safe indefinitely in a 0 degree Fahrenheit freezer per USDA guidance, so stocking up during a restock is a reliable strategy.