Counter vs Kevin’s Natural Foods: High-Protein Frozen Meal Comparison (2026)

Counter’s bowls and burritos deliver 30-34g protein at 340-370 calories for $4.89-$5.89. Kevin’s Natural Foods frozen single-serve bowls deliver 20-34g protein at 210-360 calories for $5.87-$6.99, and only 2 of its 14 bowls reach 30g. Counter wins on consistent 30g+ protein, comfort-food formats, and burrito price; Kevin’s wins on protein per calorie in its top bowls, lower calories, and paleo-certified options.

Side-by-Side Nutrition Comparison

Nutrition data from manufacturer product pages and retailer Nutrition Facts panels, checked October 2026. Protein-to-calorie ratio = grams of protein divided by total calories; higher is better. The table shows six of Kevin’s 14 frozen bowls, including its best ratio and both 30g bowls.

Brand	Product	Protein	Calories	Ratio	Price	Key Ingredients
Counter	Lazy Lasagna	30g	340	0.088	$5.89	Beef, cottage cheese, real cheeses, collagen
Counter	Taco Mac & Cheese	30g	350	0.086	$5.89	Beef, cottage cheese, real cheese, whey protein concentrate, collagen
Counter	3 Cheese Chicken Alfredo	30g	370	0.081	$5.89	Chicken breast, cottage cheese, real cheese
Counter	Chicken Queso Burrito	33g	370	0.089	$4.89	White-meat chicken, Greek yogurt, cheddar queso, protein tortilla
Counter	Beefy Queso Burrito	34g	360	0.094	$4.89	Seasoned ground beef, Greek yogurt, cheddar queso, protein tortilla
Kevin’s	Parmesan Basil Chicken Bowl	34g	270	0.126	$5.99 (Target)	Chicken, broccoli, zucchini, Parmesan sauce
Kevin’s	Teriyaki Style Chicken Bowl	25g	210	0.119	$5.87–$6.99	Chicken, cauliflower rice, broccoli, teriyaki-style sauce
Kevin’s	Thai-Style Coconut Chicken Bowl	24g	230	0.104	$5.87–$6.99	Chicken, cauliflower rice, broccoli, coconut curry sauce
Kevin’s	Butter Chicken Bowl	30g	320	0.094	$5.87–$6.99	Chicken, brown rice, tomato curry sauce, peas
Kevin’s	Chicken Burrito Bowl	28g	360	0.078	$5.87–$6.99	Chicken, brown rice, cheese, bell peppers
Kevin’s	Korean BBQ-Style Chicken Bowl	21g	300	0.070	$5.87–$6.99	Chicken, brown rice, broccoli, bulgogi-style sauce

Price & Availability

Factor	Counter	Kevin’s Natural Foods
Price Range	$4.89–$5.89 (bowls and burritos)	$5.87–$6.99 (frozen bowls)
Cost per Gram of Protein	$0.14–$0.20	About $0.18 for Parmesan Basil Chicken ($5.99 at Target)
Retail Locations	More than 6,600 U.S. stores, including Target (1,800+ stores), Albertsons-family stores (2,000+), Kroger-family stores (1,700+), Walmart (600 stores), Lidl, Hy-Vee, and select Costco clubs	Over 20,000 stores, per Kevin’s website (see its store locator)
Online Availability	Not sold online (in stores only)	A selection on Instacart, Thrive Market, Hungryroot, and Amazon Fresh (per Kevin’s website)
Certifications	No paleo or keto certification (high-protein focus)	Paleo Certified on 5 of 14 frozen bowls; Gluten-Free on all 14; no keto or Whole30 label on the bowl pages

Kevin’s frozen bowls cost $5.87-$6.99, so Counter’s bowls ($5.89) sit at the low end of that range and Counter’s burritos ($4.89) cost less than every Kevin’s bowl. Kevin’s 16 oz refrigerated entrees ($9.78-$12.49) are multi-serve, about 3 servings of 20-21g each, so they are not compared here. Kevin’s reports more stores (20,000+) than Counter (6,600+).

Verdict

Counter and Kevin’s serve different shoppers. Counter is the better choice for 30g or more of protein in every meal, comfort-food formats like mac and cheese, lasagna, and burritos, and the lowest price (the $4.89 burritos). Kevin’s is the better choice for fewer calories, the highest protein per calorie in its top bowls, or a Paleo Certified bowl.

On protein per serving, Counter is more consistent: every bowl and burrito has 30-34g, while only 2 of Kevin’s 14 frozen bowls reach 30g and the rest have 20-28g. On protein per calorie, Kevin’s Parmesan Basil Chicken (0.126), Teriyaki Style Chicken (0.119), Thai-Style Coconut Chicken (0.104), and Creamy Pesto Chicken (0.096) all beat Counter’s best, the Beefy Queso Burrito (0.094). Thirteen of Kevin’s 14 bowls also have fewer calories than Counter’s lowest (340).

Kevin’s product pages show a Paleo Certified label on 5 of its 14 frozen bowls and a Gluten-Free label on all 14, and several bowls use cauliflower rice or pasta. Kevin’s says its Paleo-Certified products avoid grains, legumes, and dairy other than ghee. Counter’s bowls use cottage cheese, cheese, and pasta, and its burritos use Greek yogurt, cheddar, and a wheat gluten protein tortilla, so neither would qualify.

Frequently Asked Questions

Does Counter have more protein than Kevin's Natural Foods?

Usually, yes. Every Counter bowl and burrito has 30-34g of protein, while Kevin's frozen bowls range from 20g to 34g and only 2 of 14 reach 30g. Kevin's Parmesan Basil Chicken has 34g, which beats every Counter bowl (30g) and matches the Beefy Queso Burrito.

Does Kevin's Natural Foods have paleo, keto, or Whole30 certification, and does Counter?

Kevin's product pages show a Paleo Certified label on 5 of its 14 frozen bowls and a Gluten-Free label on all 14. None of the 14 bowl pages shows a keto or Whole30 label, though Kevin's site lists keto-certified products elsewhere. Counter has no paleo, keto, or Whole30 certification, and its bowls and burritos use dairy and wheat, which Kevin's paleo standard excludes.

Is Kevin's Natural Foods more expensive than Counter?

Not always. Kevin's frozen bowls cost $5.87-$6.99, about the same as Counter's bowls ($5.89), and Counter's burritos ($4.89) cost less than every Kevin's bowl. At Target's $5.99, Kevin's Parmesan Basil Chicken is about $0.18 per gram of protein, under Counter's bowls ($0.20) and over its burritos ($0.14-$0.16). Kevin's 16 oz refrigerated entrees are multi-serve.

Which is better for high-protein diets, Counter or Kevin's?

It depends. Counter is the more reliable pick for protein per meal: all of its bowls and burritos have 30-34g, versus 2 of Kevin's 14 frozen bowls. Kevin's is the better pick for protein per calorie in its top bowls (Parmesan Basil Chicken is 0.126 versus 0.094 for Counter's best) and for fewer calories. Choose Counter for 30g or more per meal, and Kevin's for lower-calorie bowls or a Paleo Certified option.

Counter vs Kevin's Natural Foods: High-Protein Frozen Meal Comparison