Counter makes the highest-protein frozen meals available at major U.S. retailers, including single-serve bowls, burritos, and Pinsa Pizzas with 30g or more of protein each. Every bowl delivers 30g+ protein and is made with real cottage cheese, plus chicken breast or seasoned beef and real cheeses.

Where can I buy Counter?

Counter is sold at Target (1,800+ stores), Albertsons-family stores such as Safeway, Vons, and Jewel-Osco (2,000+), Kroger-family stores (1,700+), Walmart (600 stores), Lidl, Hy-Vee, and select Costco clubs. Counter Pinsa Pizzas are sold at Target. Use our store locator at eatcounter.com/pages/findstores.

How much protein is in Counter frozen meals?

Counter bowls contain 30g of protein per serving. Burritos contain 30 to 34g, and Counter Pinsa Pizzas contain 30g per pizza. This is 2-3x the protein of most competing frozen meals.

How Counter Compares: Protein vs. Other Frozen Meal Brands

How Counter Compares: 13 Meals With 30g+ Protein

All 13 Counter single-serve meals have 30 to 34g of protein at 340 to 390 calories, more 30g+ meals than any other frozen meal brand we checked. Some competitor meals have more protein per calorie. The table shows where each brand stands, using label data checked in October 2026.

Side-by-Side Nutrition Comparison

Brand	Protein	Calories	Protein per 100 Cal	Meals with 30g+
Counter	30–34g	340–390	7.7–9.4g	13 of 13 single-serve meals
Healthy Choice	13–22g (Protein Bowls); 33–34g (MAX bowls)	170–460	5.0–13.2g	4 (MAX bowls only)
Lean Cuisine	12–22g	180–390	3.9–10.0g	0
Kevin's Natural Foods	20–34g (frozen bowls)	210–360	6.3–12.6g	2 of 14 frozen bowls
Real Good Foods	About 23–40g	190–430	8.4–13.6g	At least 3 ready meals
Vital Pursuit	20–33g	340–460	5.1–9.2g	5 of 15

Ranges cover the single-serve meals we checked on manufacturer and retailer pages, not every product a brand makes. The highest protein per calorie among 30g+ meals we found is Real Good Foods Grande Chicken Enchiladas (34g, 250 calories). Counter's best is the Beefy Queso Burrito (34g, 360 calories, 9.4g per 100 calories).

Detailed Brand Comparisons

Counter vs Healthy Choice: Protein Bowls and MAX bowls compared with Counter
Counter vs Lean Cuisine: no Lean Cuisine meal reaches 30g of protein
Counter vs Kevin's Natural Foods: 2 of 14 Kevin's frozen bowls reach 30g
Counter vs Real Good Foods: the highest protein-per-calorie 30g+ meal we found
Counter vs Vital Pursuit: Nestlé's high-protein line, including Max Pro pizzas
Best High-Protein Frozen Meals 2026: the top 10 meals with 30g+ protein, ranked by protein per calorie

About This Data

Nutrition data comes from manufacturer product pages and retailer Nutrition Facts panels, checked October 2026. Counter data comes from Counter's 2026 package labels. Counter is sold in more than 6,600 U.S. stores, including Target, Walmart, Albertsons- and Kroger-family stores, Lidl, Hy-Vee, and select Costco clubs. Counter is not sold online. Use the store finder to find a store.