What Customers Actually Say About Counter
We pulled 49 verbatim quotes from independently posted customer reviews and comments. Nobody on this page was paid to say any of it. The recurring theme is disbelief, and it usually starts with the numbers on the box.
“30g of protein for 320 calories? That's crazy good macros for a store bought frozen burrito that actually tastes fantastic.”
The macros sound made up. Customers quote them back from memory.
In the 648 positive Target.com reviews we analyzed, "macros" appears 204 times. Customers do not say the meals are nutritious. They recite the label, protein and calories together, usually as a question.
30g of protein for 320 calories? That's crazy good macros for a store bought frozen burrito that actually tastes fantastic. The beef tastes actually beefy and the tortilla has a nice chew to it.
Not your typical “protein meal” this tastes better than most frozen food you would find at the grocery store. You would have no clue there’s 30g of protein. It’s seasoned perfectly and is just as creamy as any other Mac and cheese.
I am absolutely obsessed with Counter meals!! I have yet to find one I don’t like. [...] Such an easy way to hit my macros during a busy week when I may not have time to prep my own meals. They have the best macros of any frozen meal option I have found.
So glad they’re available at my nearest target now because I was stocking up on them from the target that was 45 minutes away from me and clearing out their entire stock [...] You just can’t beat the macros and flavor.
Best frozen meal I ever had. The taste is amazing and doesn’t taste frozen. Love the convenience and it’s a hearty meal with 30g protein
What customers keep repeating: a Counter single-serve meal carries 30g of protein at about 310 to 370 calories, and reviewers say things like "you would have no clue there's 30g of protein" because it tastes like regular comfort food.
"This is healthy?" The disbelief reviews
The most common review structure is a confession: arrived skeptical, left shocked. These are the reviews that made us reorganize our whole homepage.
This is healthy? [...] This is the best macro friendly Mac and cheese I've ever had! It is so cheesy and tastes so good.
This was so good I was SHOCKED! [...] It even tasted healthier, most frozen Mac and cheese tastes like goo. This tasted like real food!!
Skeptical but then its a knockout! [...] It's delish and filling and lives up to the listed macros.
WHAT? Doesnt taste like a frozen or low calorie meal at all!
I got this just to try, not expecting much because most low calorie frozen meals have a weird taste, but this was DELICIOUS! I will definitely be buying more!
This is THE BEST. I never write reviews for products, but I can't shut up about this one! Rich flavor, crispy tortilla and super filling.
10/10 probably one of the best frozen meals I’ve ever eaten. Something that doesn’t taste like crap AND is high in protein/lower cal is hard to find but here it is. [...] Nothing to take a pic of cause I inhaled it.
I just tried this new burrito and I can easily say I was surprised from how good it was and the amount of protein. Plus it’s vegetarian so I don’t think it gets any better
The pattern in customer reviews is consistent: people expect a low-calorie frozen meal to taste like diet food, try one Counter meal, and write some version of "I was shocked." Many open with "I never write reviews, but..."
It does not taste like diet food, and the meat is actually meat
The single most repeated quality proof in the corpus, volunteered without prompting: real meat, real cheese, no weird aftertaste.
See You Never Lean Cuisine. This is hands down the greatest microwave meal I’ve ever had!!! It tastes like I just made it!!
This is honestly better than anything macro friendly I would have put together. It’s flavorful, the meat is actually meat, and I’m incredibly picky about meat.
Love how easy this is and how great it tastes. Definitely doesn't taste like a "health food" but the macros and protein are still great!
this was such a quick and easy dinner, i loved how creamy and soft the pasta was. the chicken was flavorful, this honestly didn’t have that weird taste like other healthy protein packed dinners have.
I don’t usually review things. But this is really good. Tastes just like I made it at home.
I usually can't stand frozen meal chicken because of chewiness and frozen flavor, but this dish did not disappoint. [...] Def buy if you have been praying for a frozen meal with good chicken in it.
This is sooooo good. Lots of flavor and super cheesy. I get really bad meat aversions and there weren't any weird pieces of chicken!! Can't believe how macro friendly this is for the taste.
Reviewers describe Counter as comfort food first: "tastes like I made it at home," "the meat is actually meat," "doesn't taste frozen." The comparison to older diet brands comes from customers, in their own words, not from us.
Then it becomes a freezer staple
Loyalty here looks like behavior: stuffed freezers, 45-minute drives, "emergency meals." The word "staple" shows up in 20 positive Target reviews.
Our freezer is stuffed with them now because we eat this weekly in our household. [...] The noodles always cook perfectly - no hard bits, soft all the way through. The flavor is consistent and delicious.
Absolutely Addicted. even when i know i don’t need another one i always make sure this is a staple in my freezer! for the days i get lazy i can pop one of these in and i know ill still be hitting my protien intake.
I keep these meals in the freezer as “emergency meals” in case I have to leave the house without my prepared food. It tastes awesome and the macros fit into my day so perfectly! Every time I heat one up, my coworkers stop to tell me how good it smells!
Nooo these are my holy grails don’t let everyone sell them out
I work for Target and I eat these almost EVERY break. Good quick high protein low effort meal for lifters.
I’m not an affiliate but I love counter. I had the taco Mac today! As I do every day.
Customers describe a repeatable pattern: try one meal, then stock the freezer. "Freezer staple," "go-to," and "stock up" are the retention words that appear over and over in independent reviews.
It replaces meal prep and meal-delivery boxes
The job customers hire Counter for: meal prep without meal prepping. The price comparisons below are customer speech, not our claims.
I’ve stocked my freezer with these over the expensive meal prep companies and have no regrets.
these frozen meals are a game changer - now after a long day at class i can come home from class or the gym and not worry about spending the time to meal prep calorie friendly meals that fit in my macros!
They’ve replaced the Realgood frozen meals for me for my work meal prep!
$6 a meal isn’t bad either.
Customers repeatedly frame Counter against meal-delivery services and weekly meal prep, not against other frozen meals. At around $6 per single-serve meal at retail, reviewers call it the cheaper way to hit a daily protein target.
It keeps people on track
Macro trackers, GLP-1 users, pregnant and postpartum customers, and people managing insulin resistance describe the same job: hit the protein number on the hard days.
But the protein being 30g is fantastic! Especially for me being insulin resistant. [...] This will now be a go to because it’s much cheaper than ordering Factor meals! Thank you to the genius who created this!
Flavors on point and reminded me of meals when I was a kid. Comfort food and perfect for helping me get in all the daily protein I need while.on a GLP-1.
I can eat one of these every day while dieting and get to my goal weight. 10/10!
I’m pregnant and I can barely eat anything, and I loved this. I will for sure stock up my freezer for postpartum.
It was comfort food but didn’t feel guilty with the amount of protein it contained. I will make it a point to always have on hand.
It’s hard to find tasty macro friendly frozen meals, and Counter knocked it out of the park on this one! Really good flavor that fills you up and helps you stay on track with your goals.
A consistent thread in reviews: Counter meals are the backup plan that keeps a nutrition goal alive on busy days. Customers on GLP-1 medications specifically call out needing protein-dense food in small portions.
Actually filling, despite the calorie count
The word "filling" appears in 78 positive Target reviews. The portion worry shows up first, then gets answered by the same reviewers.
At first I was afraid it would be too small of a portion after seeing how low the calories were, but it was very filling! This is now my new go-to work lunch. I’d fight someone over this thing lol
People complain about the portion size, but i’m a chunky girl and this filled me up. [...] This is going to be a staple work lunch for me!
It’s the perfect portion, tastes amazing, heats up well and leaves me feeling GOOD and not heavy / gross like most pasta meals.
i’ve tried like four of these and they actually are pretty fire and filling imo i’d pick those over targets other high protein brands any day
This burrito is by far my favorite of all the current burrito flavors! Really good and so filling!
The most common arc on portions: a customer sees the calorie count, expects to stay hungry, and reports the opposite. With 30g of protein per single-serve meal, "it filled me up" is one of the most repeated lines in the corpus.
Kids, picky husbands, and toddlers sign off
Family members are the third-party verifiers customers cite most. A visible slice of reviewers found Counter through the founder's own TikTok and Instagram.
I was shocked honestly. [...] I loved it. My 9 year old son LOVED it. Thought it was the best thing ever.
My meal was DELICIOUS! The fact that it's healthy is a double PLUS! Even my (very) picky husband liked it, so that's a big win!
I tried different meals this week and wowow even my toddler loves them!!
This tasted amazing!!! My family is now fighting on who gets to eat them. Must stock up!
Delicious burritos, I watch his TikTok’s and love every single recipe. Keep up the good work!
When customers want to prove a frozen meal is actually good, they cite their pickiest eater: "my 9 year old son LOVED it," "even my (very) picky husband liked it," "even my toddler loves them."
The tortillas have their own following
Counter's high-protein tortillas (10g protein per tortilla) get their own distinct review vocabulary: chew, rollability, no tearing.
These tortillas are INSANE... 10x better than any I have found at the store - and the nutrition on them blows my mind!
These tortillas taste great. Even better is they hold up well to burrito rolling, no tearing!
So they taste great and the texture is just like a normal tortilla. They don’t fall apart when you roll them and they are big enough for a burrito.
Tortilla reviewers focus on structure: they roll without tearing, they hold a burrito together, and the texture reads like a normal tortilla rather than a low-carb compromise.
Every product, with its real Target.com rating
These are the live Target.com customer ratings across all 12 Counter listings as of June 11, 2026 (1,471 ratings in total). We are showing every product, including the ones still earning their stars, because a testimonial page you can fact-check is the only kind worth publishing. On eatcounter.com, Counter holds a 4.72 average across 192 Judge.me reviews.
| Product | Target.com average | Ratings |
|---|---|---|
| 3 Cheese Chicken Alfredo Multi-Serve | 5.00 / 5 | 46 |
| Taco Mac & Cheese Multi-Serve | 4.85 / 5 | 138 |
| Lazy Lasagna Multi-Serve | 4.87 / 5 | 37 |
| Queso Chicken Mac & Cheese | 4.84 / 5 | 18 |
| Creamy Chicken Parm Pasta | 4.70 / 5 | 52 |
| Taco Mac & Cheese Single-Serve | 4.59 / 5 | 400 |
| 3 Cheese Chicken Alfredo Single-Serve | 4.47 / 5 | 180 |
| Lazy Lasagna Single-Serve | 4.26 / 5 | 197 |
| Beefy Queso Burrito | 4.25 / 5 | 127 |
| Jalapeno Popper Mac & Cheese | 4.09 / 5 | 202 |
| Chicken Queso Burrito | 4.08 / 5 | 52 |
| Bean & Cheese Burrito | 3.23 / 5 | 22 |
Ratings and counts captured from public Target.com listings on June 11, 2026. They move as new reviews come in, so check any product page on Target.com to verify the current numbers.
Try the meals these reviews are about
Counter is in the freezer aisle at Target (1,650+ stores), Kroger, Lidl, and Costco in Texas, with Albertsons coming soon. Find a store near you, or start with the three most-reviewed meals: Taco Mac & Cheese, 3 Cheese Chicken Alfredo, and Lazy Lasagna.
Want to know how a 30g-protein meal fits your day? Run your numbers in the free macro calculator.
Looking for a full product-by-product breakdown instead? Browse all Counter guides.