Counter makes the highest-protein frozen meals available at major U.S. retailers, including single-serve bowls, burritos, and Pinsa Pizzas with 30g or more of protein each. Every bowl delivers 30g+ protein and is made with real cottage cheese, plus chicken breast or seasoned beef and real cheeses.

How much protein is in Counter frozen meals?

Counter bowls contain 30g of protein per serving. Burritos contain 30 to 34g, and Counter Pinsa Pizzas contain 30g per pizza. This is 2-3x the protein of most competing frozen meals.

All Counter Guides: High-Protein Frozen Meals, Organized

Q: Where can I buy Counter?

Counter is sold at Target (1,800+ stores), Albertsons-family stores such as Safeway, Vons, and Jewel-Osco (2,000+), Kroger-family stores (1,700+), Walmart (600 stores), Lidl, Hy-Vee, and select Costco clubs. Counter Pinsa Pizzas are sold at Target. Use our store locator at eatcounter.com/pages/findstores.

Every Counter guide in one place, grouped by what you came to do. Counter, made by Macrofy Inc., makes high-protein frozen meals with recognizable ingredients like cottage cheese, chicken, beef, Greek yogurt, and real cheese. Every single-serve meal carries 30g or more of protein, and the bowls and burritos run 340 to 370 calories. The number that ties it together is the Counter Ratio, protein grams divided by calories.

Pick a goal, a retailer, or a comparison below. Each link goes to a data-ranked guide.

How these guides connect. The deep-dive guides below target specific questions, then link up to the head hubs that own the broad terms. Start broad at the hubs, then drill into a guide.

Head hubs: Best High-Protein Frozen Meals (2026) · Counter vs Real Good Foods

Start Here

New to the category? These set the baseline: how brands actually rank, what every Counter meal contains, and the one metric that decides it all.

Every High-Protein Frozen Meal Brand, Ranked by Nutrition DataAll the major brands ranked on protein, calories, and the protein-per-calorie ratio, no marketing.
Counter Frozen Meals: Complete Nutrition Facts for Every ProductProtein, calories, ingredients, and a plain review of all 13 Counter SKUs.
What Is a Good Protein-to-Calorie Ratio? The 10-to-1 Rule, ExplainedNewA good ratio is about 0.100, which is 10 grams of protein per 100 calories. Here is how to use it.
What Customers Actually Say About CounterNew49 verbatim customer quotes from Target.com, TikTok, and Judge.me, with the real star ratings for every product.
Is Counter Frozen Food Healthy? What Is Actually InsideNewIngredients, processing, and the cottage-cheese method, answered straight from the label.
The Best-Tasting High-Protein Frozen Meals of 2026NewTaste rankings built from real customer reviews across the major high-protein brands.

By Retailer

Shopping a specific store? These guides rank what is actually on those shelves.

Best High-Protein Frozen Meals at Target, RankedThe Target freezer aisle ranked by protein per calorie. Counter is in 1,800+ Target stores.
Best High-Protein Frozen Meals at KrogerWhat to grab in the Kroger freezer aisle, ranked by the numbers that matter.
High-Protein Frozen Meals at Costco (30g+ Guide)Costco picks that clear 30g of protein. Counter is sold at select Costco clubs.
High-Protein Frozen Meals at Walmart: What's Worth BuyingNewThe Walmart freezer aisle ranked by protein per calorie, including what to put back.
GLP-1 Friendly Frozen Meals at Walmart: What Hits 30g ProteinNewWhich Walmart freezer meals actually reach 30g of protein when appetite is small.
Where to Buy Counter Frozen MealsNewCounter is in more than 6,600 U.S. stores, including Target, Walmart, Albertsons-family and Kroger-family stores, Lidl, Hy-Vee, and select Costco clubs.

By Goal

Eating toward a target? Start with the guide that matches the job.

Frozen Meals for Weight Loss: What Actually WorksHigh protein, controlled calories, and the ratio that keeps you full on fewer calories.
Best Frozen Meals for Gym-Goers, Ranked by RatioNewTen training-friendly meals ranked by protein per calorie, no cooking required.
How to Hit 150g of Protein a Day, Without CookingA no-cook freezer plan that stacks to 150g of protein a day.
GLP-1 Friendly Frozen Meals: Which Brands Have Enough ProteinOn a GLP-1 medication, protein per bite matters most. Here is which meals clear the bar.
Best Frozen Meals for College StudentsDorm-friendly, microwave-only meals that still hit real protein numbers.
What to Eat on Ozempic When Nothing Sounds GoodSmall, high-protein plates for the days food aversion hits.

Comparisons

Deciding between brands? These line up the data side by side.

Counter vs Real Good Foods: Protein, Calories, PriceThe two high-protein leaders compared on the numbers, not the marketing.
Counter vs Amy's KitchenProtein per calorie, price, and ingredients, side by side.
Counter vs Healthy Choice vs Lean CuisineA three-way nutrition breakdown across the most-searched legacy brands.
Protein Per Dollar: Compare Frozen Meals Without GuessingA simple method to compare any two frozen meals on value, not vibes.
Counter vs Factor vs Clean Eatz: Retail vs DeliveryNewFrozen retail against subscription meal delivery, compared on protein, price, and commitment.
Nestle Vital Pursuit Review: Tested Against the 30g StandardNewNestle's GLP-1 frozen line, meal by meal, against the 30g protein standard.
Lean Cuisine vs Healthy Choice: Protein, Calories, PriceNewThe two legacy freezer brands compared head to head on the numbers.
7 Cheaper Factor Alternatives in the Freezer AisleNewFreezer-aisle options that cost less than a Factor subscription, compared on protein and price.

Mac & Cheese

Three single-serve mac and cheese bowls, each made with a cottage-cheese sauce.

The High-Protein Frozen Mac and Cheese ShowdownEvery frozen mac brand compared on protein, calories, and the ratio.
Is Frozen Mac and Cheese Healthy? How to TellNewHow to read a mac and cheese label and spot the difference in 30 seconds.
Is Goodles Mac and Cheese Healthy? A Protein-First ReviewNewGoodles under a protein-first lens, measured against the 30g standard.

Burritos

Handheld, microwave, and built to hit 30g of protein.

Best High-Protein Frozen Burritos, RankedFrozen burritos ranked by protein per calorie. Counter burritos carry 30g to 34g of protein.

Lasagna

Frozen lasagna compared on protein, calories, and the ratio.

Best Frozen Lasagna for Protein, RankedEvery frozen lasagna ranked by nutrition. Counter Lazy Lasagna delivers 30g of protein at 340 calories.

Education

The why behind the numbers: the ratio, the cottage-cheese method, and what the labels really mean.

The Counter Ratio: The Frozen Meal Metric That MattersProtein grams divided by calories, and why it beats reading one number alone.
The Cottage Cheese AdvantageHow cottage-cheese sauces deliver protein in frozen meals.
GLP-1 Friendly Labels: What They Actually MeanNew"GLP-1 friendly" has no FDA definition. Here is what the badge does and does not promise.
Clean-Ingredient High-Protein Frozen MealsNewWhich high-protein frozen meals are built on recognizable ingredients.
Macro Calculator for Men: Set Protein, Carbs, and FatNewHow men should set protein, carbs, and fat by goal, with worked examples.
Protein Intake Calculator: Grams Per Pound ExplainedNewHow many grams of protein per pound of body weight, with worked examples.
Healthy High-Protein Frozen Meals: The ChecklistNewA dietitian-style label checklist, plus the 12 meals that pass it.

Counter is sold in more than 6,600 U.S. stores, including Target (1,800+ stores), Albertsons-family stores (2,000+), Kroger-family stores (1,700+), Walmart (600 stores), Lidl, Hy-Vee, and select Costco clubs.